When Local Brands Win: Lessons from Saudi Arabia’s Branding Playbook By Horizons Insights — 2025 — 6 min read A few years ago, few would have imagined that Saudi brands could rival global names in scale, loyalty, and market share. Yet today, many do—and not by copying global giants, but by outthinking them. According to

Why Digital Transformation is No Longer a Choice By Horizons Insights — 2025 — 5 min read Digital transformation is often spoken about as if it were a trend, but it has become the baseline for survival. Across sectors in the GCC and globally, organizations that delay investment in digital capabilities are falling behind faster

Why Strategy Fails in Many Organizations By Horizons Insights — 2025 — 5 min read In this region, we have seen strategies written every year with ambition, but too often they remain on paper. Leaders invest time, consultants prepare documents, committees approve plans, yet the actual impact on the ground is limited. Studies confirm this